Hip hop transformed culture, and the early ’90s in NYC was one of its most vital and groundbreaking eras. VH1’s scripted series The Breaks chronicles the moment it erupted from the streets into the mainstream. Our campaign tapped into ’90s hip-hop nostalgia, with the premiere night reaching 9.6 million viewers.
THE BREAKS
VH1 Creative Team
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Doubleday & Cartwright
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VH1 Creative Team • Doubleday & Cartwright •
On-Air Promos
The Breaks Key Art
