THE STEVE LACY “PEOPLE PLEASER” STRATOCASTER
Musician Steve Lacy has an otherworldly command of music, culture and style – and his “People Pleaser” Strat drips with the same effortless cool. .
The brief: Position Steve Lacy as a modern guitar god.
FENDER CREATIVE TEAM:
Matthew Deak
•
Jocelyn Lam
•
Diamond Doom
•
FENDER CREATIVE TEAM: Matthew Deak • Jocelyn Lam • Diamond Doom •
Launch Film
We partnered with Steve own Creative Team to film our launch video in Downtown L.A.—marking the first and only time we’ve flown a drone over a city bridge to shoot a Strat rolling down the street in a silver-plated convertible.
KEY ART & OOH
