Fender instruments have always been defined by those who play them — but every so often, a new chapter begins.
For the first time in decades, Fender was handed a blank slate: the Meteora. Untethered to any artist or genre, its legacy lied entirely in the future – ready for a new generation of players to define it for themselves.
The Brief: Introduce the Player Plus Meteora HH and Meteora Bass as bold new icons within the Fender lineup — instruments designed to inspire both core and next-gen players.
THE METEORA
FENDER CREATIVE TEAM: Matthew Deak
•
Steve Zeitzoff
•
Beth Wawerna
•
Marisa Velasquez-Rivas
•
VIDEO PRODUCTION: Buckets Moving Company
•
FENDER CREATIVE TEAM: Matthew Deak • Steve Zeitzoff • Beth Wawerna • Marisa Velasquez-Rivas • VIDEO PRODUCTION: Buckets Moving Company •
COUNTDOWN TO SUPERMASSIVE SOUND.
The approach: Lead with a teaser and hero film that place the Meteora at the center of a vast sonic universe — followed by a wave of artist-driven content showcasing the Meteora in the hands of players whose unique sound and style embody its spirit. Supported by a full suite of product marketing elements, the campaign bridged core and new audiences alike.
METEORA LAUNCH FILM
Our launch film is Fender’s version of the Big Bang – the Meteora origin story.
On a vast stage with an LED floor, two players perform as light and sound collide. Macro shots reveal the scale of this world, but the Meteora remains the undeniable hero: a cosmic wall of sound reverberating through space and time in the hands of today’s most fearless players.
Three Player Plus Sessions featured new genres and subcultures – the perfect artists to test drive the Meteora.
PLAYER PLUS SESSIONS
METEORA KEY ART
