VH1's scripted series Hindsight follows a woman named Becca who, on the eve of her wedding, wakes up back in 1995 with the chance to re-live her 20s and do things differently. The target audience was women ages 18-49 who had either lived through the 90s or heard about it at Urban Outfitters.
Fun Fact: We built that subway car from scratch on a sound stage.
HINDSIGHT
Times Square Digital Billboard Activation
Digital Billboards were kind of a new thing back when this show came out. We called this asset “living key art.” Lol.
NYC BUS SHELTERS, SUBWAY PANELS
PRINT INSERT
