AMERICAN ACOUSTASONIC JAZZMASTER
In 2021, the American Acoustasonic Jazzmaster joined the Stratocaster in Fender’s Acoustasonic lineup — marking its evolution from an innovative product to a lasting platform. Our campaign romanced the AAJM’s incredible versatility and cemented its status as the best-sounding, most playable Acoustasonic yet — able to shift between acoustic and electric tones, fueling creation from songwriting to studio to stage.
FENDER CREATIVE TEAM:
Joey Manfre
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Matthew Deak
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Beth Wawerna
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Jocelyn Lam
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ANIMATION: Man Vs Machine
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VIDEO PRODUCTION: Buckets Moving Company
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FENDER CREATIVE TEAM: Joey Manfre • Matthew Deak • Beth Wawerna • Jocelyn Lam • ANIMATION: Man Vs Machine • VIDEO PRODUCTION: Buckets Moving Company •
LAUNCH FILM
The Sonic Shapeshifter
For our launch video, we partnered with the incredible team at Man Vs Machine to create a surreal and psychedelic animation that showcased the shape-shifting nature of this hybrid guitar, its sonic versatility and meticulous design and crafstmanship.
ReCreation is an artist performance series that highlights the Acoustasonic Jazzmaster’s exceptional tone, versatility and power as a live performance tool.
ReCREATION
In the Studio is a longform docu-series that takes viewers inside the songwriting and recording process with today’s most influential producers and the American Acoustasonic Jazzmaster.
IN THE STUDIO
Versatile By Design is a docu-style deep dive into the making of the American Acoustasonic Jazzmaster. Shot at Fender’s Corona, CA factory, each episode features an original score by a guest artist and interviews with the product experts and engineers who brought this groundbreaking instrument to life.
VERSATILE BY DESIGN
KEY ART
