Creative Director * Writer
VH1’s 2013 rebrand centered around a plus sign which was embedded not just in the logo – but in all brand messaging as well, creating a concise, beat-driven style of language that spoke to the channels’s eclectic mashup of pop culture programming.
Here is a video of the rebrand as explained by robots. I wrote the script. That “k thx bye” will haunt me forever. I’ve no excuse. It was 2013.
Creative Direction: VH1 Brand Creative Team & Gretel
Illustration: Quick Honey
Photography: Piotr Sikora