THE BOSS EX-4 EFFECTS EXPANDER

Brad Paisley has been followed by the paisley pattern since birth – from his first James Burton-inspired paisley Telecaster to the mysterious metamorphosis of his black ‘68 Tele to the rare paisley-patterned paper found hidden in a Vietnam-era ammo chest. As paisleys kept appearing in increasingly odd ways, Brad had to ask: “Am I chasing the paisley, or is the paisley chasing me?” Determined to reclaim his destiny, Brad set out to build the ultimate Paisley Telecaster.

The Brief: Create a piece of content worthy of the legend that inspired it.

BOSS CREATIVE TEAM: Beth Wawerna

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Marisa Velasquez-Rivas

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VIDEO PRODUCTION: Nick James Gordon & We Are Pixelforge

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PHOTOGRAPHY: Joby Sessions

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BOSS CREATIVE TEAM: Beth Wawerna • Marisa Velasquez-Rivas • VIDEO PRODUCTION: Nick James Gordon & We Are Pixelforge • PHOTOGRAPHY: Joby Sessions •