In a world that sees guitars as either acoustic or electric, the Acoustasonic Player Telecaster dared to be both – a bold new hybrid built for the ever-changing needs of the modern creator.
ACOUSTASONIC PLAYER TELECASTER
FENDER CREATIVE: Beth Wawerna
•
Matthew Deak
•
Jocelyn Lam
•
Joey Manfre
•
ANIMATION: Man vs Machine
•
VIDEO PRODUCTION: Buckets Moving Company
•
FENDER CREATIVE: Beth Wawerna • Matthew Deak • Jocelyn Lam • Joey Manfre • ANIMATION: Man vs Machine • VIDEO PRODUCTION: Buckets Moving Company •
The APT is a shape-shifting guitar for a shape-shifting generation – a player-friendly evolution that makes the Acoustasonic platform more accessible than ever.
The Brief: Position the APT as Fender’s most versatile guitar across genres and styles. Introduce this innovative hybrid to a new generation of players while reinforcing Fender’s legacy of design and innovation.
THE NEW HYBRID
LAUNCH FILM
Building on the success of our previous American Acoustasonic Jazzmaster campaign, we partnered again with Man Vs Machine to create an animated spot highlighting the APT’s hybrid nature – showing how its Blend Knob unlocks an entire spectrum of acoustic and electric tones.
Re-CREATION REMIXED
Our Re-Creation Remixed series brings the APT’s versatility to life through a diverse lineup of artists reimagining songs that inspired them. The fresh, cinematic energy and vibrant set design mirrored the guitar’s own shape-shifting nature – at home in any genre, on any stage.
KEY ART